Gustavo Pisani, executivo de Inteligência Artificial

/I turn AI from experiments
into operational capability.

Intro

I'm an AI executive who turns experiments into operational capability. 15+ years between the boardroom and the architecture diagram — strategy, data and delivery tied to revenue, margin and decisions.

15+

years in technology

~200

professionals led

P&L

full business unit

executive roles

AI Expertise

Where I
operate with AI.

AI products in productionAssistants, agents and RAG that enter the workflow and survive scale.01LLM assistants · Agents · RAG · Evals and test harness · Guardrails · Observability

AI strategy & portfolioWhere to apply it, where not to, and which case funds the next one.02Prioritised use cases · Adoption roadmap · Change management · Team enablement

AI architecture & technical presalesReference design, proof of value and the technical conversation that closes the deal.03Reference architectures · PoC → production · Build vs. buy · Azure, Databricks

Data as the foundation for AIWithout a reliable base, the best model is confidently wrong.04Modelling and quality · Pipelines and ingestion · Governance and PII · Databricks, Snowflake, Data Factory, Power BI

AI alliances & go-to-marketOfferings with hyperscalers and model providers, from pitch to pipeline.05Co-sell with hyperscalers · Packaged offerings · Partner enablement · Microsoft, OpenAI, Anthropic

AI P&L & ROICost per interaction, payback and the call to scale or shut it down.06Cost per interaction · AI FinOps · Payback and business case · Scale or shut down

AI products, strategy, architecture and data foundations — from the business case to what runs in production.

Career

Dev → Executive.
Measurable at every step.

01

Head of Innovation & Partnerships

Better Now

Built the AI/GenAI offering portfolio and the reference architectures behind consultative presales. 19 packaged offerings and 4 active alliances since joining.

AI / GenAIPresalesAlliances

2026 — present
02

Delivery Manager, Data & Analytics

Keyrus

Technical and delivery leadership across Data and AI programs for major accounts. 32 squads and 19 concurrent clients, with 71% renewal / 40% project margin.

Data & AnalyticsDeliveryTransformation

2024 — 20262 years
03

Executive Director

Mayven

Mandate to reposition a technology consultancy: offering, commercial narrative and delivery operation. Result: 9 new contracts / +300% revenue in 12 months.

StrategyOperations

2024
04

Co-founder & CEO

Glupy

Founded and led a self-service product for micro-markets, from concept to go-to-market. 116 installed points, R$ 2.9M in GMV processed per month, 87 B2B clients over 5 years.

FounderProductGTM

2019 — 20245 years
05

Director of Retail & Digital

Grupo FCamara

Full P&L, ~200 professionals. 7-year progression: Developer → Solutions Leader → Business Strategy Manager → Head of E-commerce & Digital → Director.

Full P&L~200 peopleRetail

2017 — 20247 years
06

.NET Developer

Origin

"I started out writing the code; today I answer for the number."

since 2011

Questions I answer

The questions that come up in every first conversation about AI — and the answers without the detour. This is how I frame the problem before designing anything.

Where do I start?

With the process that already hurts and already has history in the data. A pilot without a reliable base becomes a demo, not a capability.

How do I know it’s working?

With a baseline measured before go-live and a business metric after. Without that, all you have is enthusiasm about the demo.

What about hallucination and sensitive data?

Closed scope, answers with a traceable source and PII limits defined before launch. Guardrails are a requirement, not a backlog item.

What does it cost to keep in production?

Cost per interaction times volume, plus the team that sustains it. That’s the math that decides scale or shut down.

I write about this on LinkedIn →

Education & languages

Education

Artificial Intelligence ManagementFIAP2026–2028
Digital MarketingFIAP2018–2020

Languages

Portuguesenative
Englishprofessional
Spanishprofessional

Certifications

Teaching the AI Fluency FrameworkAnthropic2026
AI Fluency for BuildersAnthropic2026
Claude Code in ActionAnthropic2026
Model Context Protocol: Advanced TopicsAnthropic2026
AI Capabilities and LimitationsAnthropic2026
AI FoundationsOpenAI2026
Applied AI FoundationsOpenAI2026
Agents and WorkflowsOpenAI2026
Introduction to AI ConceptsMicrosoft2026
Develop a Generative AI Chat Application with Microsoft FoundryMicrosoft2026
Plan and Prepare to Develop AI Solutions on AzureMicrosoft2026
Introduction to Generative AI and Agents in AzureMicrosoft2026
Introduction to Generative AIGoogle2026
Craft Precise Prompts for AI ModelsIBM2026

Personal lab

Pisani AI

Applied AI
that leaves the hype
and enters operations

My personal lab for turning opportunities into systems, products and operations with applied AI. Less hype. More method, context and real results.

Follow the launch

Clients served

along the journey

From Digital, E-commerce, Marketplaces and Integrations to Data, Experimentation and — above all — AI: projects delivered end to end inside these accounts, from strategy to production.